FROM FARM WORKER TO END-USER FULL SUPPLY CHAIN TRANSPARENCY & TRACEABILITY
PROTECTING HIGH-VALUE COMMODITIES AND BRANDS
BRAND JAMAICA IS OUR MOST VALUABLE ASSET - BUT IT IS AT RISK
Protecting Brand Jamaica - and origin producers in general - is simply good for business. Excluding counterfeiters from our market of high-end products allows the real producers to flourish and benefit financially from the actual market demand. Making sure that when customers taste Jamaica Blue Mountain Coffee, cacao, pimento, rum, cannabis and many other of the products and qualities unique to Jamaica, that they get the REAL experience is crucial. Inferior counterfeit products erode the brand experience, lowers the perception of quality from Jamaica and reduces our country's revenue potential.
CONSUMER PROTECTION & AUTHENTICITY VERIFICATION
Consumer protection starts in the fields where the products originate from. Tracing all exports, retail products and shipments back to the people that actually produced the products is the basis for origin verification. The Verifed & True platform does exactly that. Mapping all stakeholders in the supply chain and bringing to light their individual contributions to the supply chain provides true transparency and authenticity.
On top of that we offer regulatory export compliance, EUDR certification, and ESG impact reports for import stakeholders.
IMPACTFUL TRANSFORMATION
With true transparency comes protection, equitable rewards and opportunities for more efficient and impactful policies, strategies, development programs and even consumer to farmer engagement. In creating the digital community that springs from participation in a supply chain we are able to allocate resources directly to where they are most impactful - and clearly measurable. This ties our importing stakeholders into a beneficial ESG reporting tool where application of resources are measured and data reliable.
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VERIFIED & TRUE ORIGIN
